Slide Sell more contacts,
do less work.
Improve customer experience, drive contact lens sales, and streamline workflows with Otto. Get Otto Free

Customer Relationship Management Meets Order Automation

Otto keeps customers engaged between store visits and provides simple options for ordering contact lenses, while a streamlined fulfillment process frees up time for your staff.

Sales Generation

Otto drives sales by making it impossibly easy for customers to order contact lenses. No app download or account setup required.

  • 1-click re-orders
  • Intelligent refill reminders
  • Automated order fulfillment
  • Order widget for your website

Streamlined Order Management

We’ve partnered with your suppliers to fully streamline your contact lens order management process.

  • Manage all your orders in one place
  • 2-click re-order for existing patients
  • Automated re-order fulfillment
  • Keep buying from your suppliers

Step 1

Step 1

Fit and sell contacts exactly as you do today

Step 1

Step 2

Order the lenses using Otto’s integrated platform

Step 1

Step 3

Otto generates and fulfills refill sales on your behalf

Step 1

Step 4

See Step 3

Bring Your Business Online

Custom Integrated E-Commerce Storefront

Give new and existing patients a simple way to shop any time and anywhere with a sleek and powerful e-commerce store

  • Customized with your own branding and pricing
  • Responsive mobile and tablet-friendly design
  • Turnkey; go live in minutes
  • Integrated with the Otto platform for one-click order fulfillment

Sell While You Sleep

Otto reaches out to patients just as their contact lens supply is dwindling and offers them simple ways to re-order. Otto takes care of communications, payment processing, and order fulfillment on your behalf, so you cash in without lifting a finger.

Streamlined Workflows

Centralized procurement, automated re-order fulfillment, and AI-powered customer notifications mean less time entering data or playing phone tag with your customers and more time doing the things that make your business special.

It's Impossibly Easy

No coding required, no need for a fancy website, keep using your current software. Get the full benefit of Otto by simply submitting contact lens orders via our online portal and the rest is business as usual. Otto is integrated with your suppliers so your relationships with them aren’t affected.

Pricing & Features

Only Pay for Results

  • No up-front or monthly fees
  • Unlimited free orders from your suppliers
  • Pay only when Otto brings you sales


  • Automated sales generation and fulfillment
  • Centralized contact lens order management platform
  • Custom integrated e-commerce store
  • Contact lens subscriptions
  • Custom “Quick Re-Order” links and QR codes for patients
  • Secure credit card payment processing
  • Accept payment in monthly instalments
  • Electronic payment receipts via email or SMS
  • Multi-vendor stock orders
  • Complete contact lens product catalog
  • Auto-populate orders for existing patients
  • Reduce data entry errors with input validation
  • Financial reporting
  • And more…